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Data Enrichment

Enrich company and contact records so you can make data-driven decisions to convert your best opportunities.

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Uses Clearbit Enrichment technology

  • Populate missing fields from incomplete B2B company data and update stale contact information

  • Lead data enrichment upon form submission and automate lead scoring

  • Tailor email campaigns and customize dynamic landing pages

  1. Qualify inbound leads effectively.

    A new lead is added to your Smart CRM. But how can you compare it with your other leads when there’s so little information?

    Breeze Intelligence data enrichment makes it easy to add more information to your records. You can start by creating a record and then add over 40+ attributes like a company's industry, annual revenue, number of employees, address, social media pages, or a contact's role, employer, social media links, and many more. 

    No more manually hunting down data — Breeze Intelligence will handle it for you in a snap.

Trusted by

Phocas Business Intelligence
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  1. Personalize outreach to prospects with tailored emails.

    Are you spending a lot of time manually researching prospects before you reach out with an email?

    Breeze Intelligence data enrichment services include company details and recent news that your marketing, operations, and sales team can use to make their email content more personal and relevant to prospects, improving response rates.

  2. Improve conversions with enriched lead scoring.

    A new lead enters your CRM. How should your marketing team personalize and target content for them, or your sales team prioritize who to contact?

    With Breeze Intelligence data enrichment tools, you can set up automated lead scoring based on information like company size, revenue, and role. High-scoring leads are flagged for immediate follow-up.

  3. Increase the conversion rate of qualified leads.

    A short form is submitted on your company’s website. What are you supposed to do with just a name and email?

    With Breeze Intelligence data enrichment, you’ll get more information like the web technologies the company uses, the number of countries they operate in, and funding levels of venture-backed start-ups. Better data leads to improved lead qualification, and conversions.

  4. Best-in-class data enrichment on demand.

    Stale, outdated data can be worse than no data, and some data solutions lack international data coverage. Breeze Intelligence data enrichment has data partnerships with industry leaders across various market segments. Human QA is involved to enhance data accuracy and relevance.

    More than 200 million buyer and company profiles live in our fresh dataset. Breeze Intelligence is built on public data, data from third-party vendors, and from across the internet. HubSpot’s LLMs and AI extract, normalize, and categorize data we collect to create up-to-date company and buyer profiles.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

HubSpot's data enrichment feature quickly improved our data quality, leading to more effective campaigns and better alignment with our Ideal Customer Profile. 92% of companies in our CRM had at least one new enrichment property populated by the new feature. From my experience with other offerings, this is really good coverage.

Josh Ames

RevOps manager

Phocas Software

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Related Resources

If you’re interested in data enrichment, these related resources may also help.

Frequently Asked Questions

Data enrichment is the process of adding relevant details to existing data to make them more useful for business insights and decisions.

B2B company data enrichment includes fields such as:
  • The countries the business operates in
  • The annual revenue range of the company
  • Employee count range of the company
  • Company keyword tags generated with AI which can be used to categorize or filter companies


Customer data enrichment includes fields such as:

  • Job categorization of an employee based on role
  • Their social media profile URL
  • Profile pictures surfaced through their own social media accounts

Marketing data enrichment includes fields such as the company’s social media accounts (Facebook, LinkedIn, and X).

CRM data enrichment includes fields such as:

  • The company the person works for and the website domain name
  • The location of the contact by city, state, and country
  • The contact’s zip code and time zone based on their location

Lead data enrichment can include fields such as:

  • The lead’s time zone
  • The company behind an IP address
  • The series of website page URLs and timestamp of the pages that were visited on your website

If your business is struggling to improve lead quality or quantity, data enrichment can help beyond a contact’s name and email.

Marketing teams can export a list of website visitors that have visited the company’s pricing page as an audience to bid more aggressively on paid marketing channels like Google, LinkedIn, and Facebook.

Sales teams can personalize one-to-one outreach with the latest on their prospect’s social media account feed to stay in-the know. They can also time purchase conversations by time-zone and relative to the end of the fiscal year.

Multiple teams in your business can benefit from data enrichment when you can operate more efficiently and effectively. 

HubSpot prioritizes data accuracy over quantity by only publishing data that meet high internal standards. Data quality and accuracy are reviewed and refreshed continuously through dynamic weights and scores that are applied to each data property along with a human QA team.

With over 60+ million company domains indexed and 400+ million email addresses, our international data coverage was on par with US data coverage, according to our internal analysis.

Breeze Intelligence enrichment happens in real-time, typically within seconds, but may take a few minutes for larger list enrichments to complete.

During enrichment, values of mapped fields will be overwritten. To prevent overwriting specific fields, simply create custom properties or manually enter data in the field yourself. Any field that you’ve hard-written won't be automatically updated by Breeze Intelligence, but you can choose to have them updated again.

HubSpot has implemented processes to be transparent around how we process personal data and provide individuals whose data is in our Breeze Intelligence commercial database with easy mechanisms to exercise their data protection rights. For example, HubSpot provides individuals in Europe a notice when we've collected their data to enhance our commercial database. Individuals in the U.S. may also opt out of the sale of their data, which they can exercise by navigating to the "Your Privacy Choices" footer link at the bottom of our U.S. websites. Lastly, HubSpot makes it easy for our customers to delete enriched data in their CRM when we receive a contact's request to delete or opt out of a sale of data. 


Note, however, that customers are ultimately responsible for ensuring their own compliance when using Breeze Intelligence data and should seek guidance from their legal counsel.